Deschutes Is a Model for How Craft Brews Can Fight Back Against ‘Big Beer’

From packaging to pilot brewing, an arsenal of strategies

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Gary Fish is one of America’s most successful craft beer brewers. The twist on that achievement is that he never really set out to be one.

When Fish opened his Deschutes Brewery & Public House in 1988, he saw himself as a restaurateur. With a storefront location on Bond Street in Oregon’s old mill town of Bend, the brewpub boasted a locally sourced menu complemented with Fish’s own brand of porters and ales that he brewed in small tanks on the premises.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in