Announcing! Brandweek is headed to Phoenix, Arizona this September 23–26. Join us there to explore the future of marketing, discover cutting-edge strategies and network with the best in the business.
Scores of Floridians started lining up long before their neighborhood pool opened, and once it did, they quickly got down to the business at hand: dancing to live music, taking group photos, doing the limbo and sampling a new canned cocktail with a citrus kick.
The recent gathering, hosted by Hard Mountain Dew, had all the makings of an epic spring break bash. Because it was—except the guests weren’t millennials in Miami or college students in Daytona Beach.