Hard Mountain Dew Blasts Onto the Seltzer Scene

Boston Beer, owner of Truly, will partner with PepsiCo on the 2022 launch

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Long before late-night taco lovers were spiking their Baja Blast with tequila, Mountain Dew had a close association with alcohol.

The caffeinated soda has always been zero-proof, but its name was drawn from an Appalachian term for moonshine. It was first concocted amid the Great Depression by Barney and Ally Hartman as a mixer for their favorite bourbon.

Now Mountain Dew is getting an official alcoholic kick with the upcoming launch of Hard Mountain Dew.

The product line, announced today, will be a collaboration between Boston Beer Company and PepsiCo.



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