Mountain Dew Continues Its Super Bowl Tradition of Absurdity With New Watermelon-y Teaser

The spot will showcase the brand's newest permanent flavor, Major Melon

Still from Mountain Dew teaser
Major Melon, the brand's newest permanent flavor in more than a decade, launched this month. Mountain Dew

Watermelon sugar high takes on a new meaning in Mountain Dew’s new Super Bowl teaser.

@klundster kathryn.lundstrom@adweek.com Kathryn Lundstrom is Adweek's breaking news reporter based in Austin.