Halsey Shows Being a King Is a Mindset in New Budweiser Spot

Grit and determination will get you everywhere

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A new marketing push from Budweiser is tapping into a stateside ideal—namely, that determination, hard work and overcoming adversity will get you to where you want to go.

In partnership with Grammy-nominated musical artist and social activist Halsey (aka Ashley Frangipane), the beer brand’s latest addition to its “Be a King” campaign depicts Frangipane’s real-life transition from writing music on the New York City subway to performing at Madison Square Garden. A two-minute spot shows how Frangipane struggled her way to the top of the music business and found inspiration for her stage name in the Halsey Street station, located on the border of Queens and Brooklyn.



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