Halsey Shows Being a King Is a Mindset in New Budweiser Spot

Grit and determination will get you everywhere

Halsey in Budweiser ad
The multiplatform marketing push is running in the U.S., U.K., Canada, Brazil, Argentina, Japan and South Korea. Budweiser

A new marketing push from Budweiser is tapping into a stateside ideal—namely, that determination, hard work and overcoming adversity will get you to where you want to go.

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@hiebertpaul paul.hiebert@adweek.com Paul Hiebert is a CPG reporter at Adweek, where he focuses on data-driven stories that help illustrate changes in consumer behavior and sentiment.