Food & Beverage

Budweiser's Vying to Become Utah's Official State Beer

The brand held a funeral last year for 3.2% alcoholic beverages

three-pack of budweiser cans
Budweiser
Headshot of Kathryn Lundstrom
By Kathryn Lundstrom

August 17, 2020

Budweiser wants to take its relationship with Utah to a whole new level by giving it a customized beer can and becoming its official state beer.

Headshot of Kathryn Lundstrom

Kathryn Lundstrom

Kathryn Lundstrom is Adweek's sustainability reporter.

Recommended articles
Related Articles

Beer & Spirits

Lady Gaga Forges a Kaleidoscopic, Fantastical Queendom in Film for Dom Pérignon

By Kathryn Lundstrom

Super Bowl

Bud Light Seltzer Makes Lemonade of 2020’s Lemons in Super Bowl Ad

By Kathryn Lundstrom

Screenshot from the Pepsi bodega ad

CPG & Grocery

Pepsi’s Holiday Campaign With Desus Nice and The Kid Mero Is a Moving Tribute to Bodegas

By Kathryn Lundstrom

panda

Ryan Reynolds

Ryan Reynolds’ Maximum Effort Made Ads for (and Now Partially Owns) a Booming Keto Cookie Brand

By Kathryn Lundstrom

Microlearning
View All


The Power of Advertising on the Second Screen


Mastering the Art and Science of Subscriber Care


How Publisher Audits Reduce Fraud Risk and Improve ROI


Understanding How Social Values Can Help Brands Build Trust and Make Connections

You Might Like


Why Delivering an Omnichannel Experience Is Key in the Evolving Grocery Shopping Landscape

By Matt Miller


Focus on the Facts and Stop Guessing Who Your Future Customers Are

By Loch Rose


Research: The Intersection of Physical and Digital Commerce

By Inmar Intelligence


Can the Digital Ad Experience Be Saved?

By Viant