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Halo Top is bringing its body-positive “Stop Shoulding Yourself” ad campaign back for another summer with three new spots.
Similar to last year’s marketing effort, the calorie-conscious ice cream brand is encouraging viewers to stop telling themselves to conform when it comes to body shape, fitness routine or social niceties.
Phrases such as “I ‘should’ turn it down,” “I ‘should’ snack less” and “I ‘should’ bulk up” show up throughout the commercials before being confronted with the “Stop Shoulding Yourself” slogan.