Halo Top Wants You to Dance Around and Eat Some Ice Cream in New Body Positivity Ad

The brand teamed with Deloitte Digital's Heat for its latest campaign

Woman dancing on top of a couch with Halo Top in her hand
'Dance' aims to encourage consumers to put those 'shoulds' behind them and not be afraid to indulge in what brings them happiness. Halo Top

Halo Top is encouraging customers to stop “shoulding” themselves and enjoy a pint.

Kaila is a graduating senior at Villanova University pursuing a degree in PR & Advertising and Journalism. She is currently working as the Social Media Manager for CLLCTVE, and covers brand marketing and retail stories as a contributor for Adweek.