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In 2021, Guinness launched its “Black Shines Brightest” campaign, a platform that celebrates creativity, entrepreneurialism and individualism across Africa. Since then, the proposition has led to an increase of 1.5 million drinkers in the continent.
Now, ahead of the FIFA 2022 World Cup, it’s launched the latest iteration, telling the story of two Nigerian brothers united in their passion for football.
“Brothers” by AMV BBDO introduces viewers to Miracle and his sibling, Abidemi.
The spot is set against the backdrop of a Nigerian football viewing center—a community hub that serves as an extension of stadiums where fans can watch matches with friends.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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