Outlook

GroupM's Kirk McDonald Discusses the Future of Thoughtful Connectivity and Relevance

Lessons from 2020 will inform the trends of 2021

GroupM North America CEO Kirk McDonald said brands needed to ensure thoughtful connections with consumers that align on purpose. Adweek
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By Erik Oster

January 29, 2021

Around six months into his new role, GroupM North America CEO Kirk McDonald is looking ahead at what the changes of 2020 mean for the year ahead.

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Erik Oster

Erik Oster is Adweek's senior writer covering Agencies.

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