Gritty, Hoagies and Jawn: Oatly Goes Philly-Centric to Launch Plant-Based Cream Cheese

The milk alternative brand gathers local luminaries for cheeky campaign created in-house

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A man dressed in a period-perfect Benjamin Franklin costume—identified as an “affordable impersonator”—tastes a new product and declares it “actually not that bad.”

And if you don’t believe one of the founding fathers of our country (or his somewhat reasonable facsimile), then how about the faint praise of a shirtless tattooed guy, an Olympic trainer, a priest and a lawyer?

These folks appear in a testimonial-style video for Oatly‘s newest product, a plant-based cream cheese that touts its Philadelphia bona fides via a parade of local luminaries past and present. 

The over 2-minute-long vignette also reinforces the brand’s off-kilter sense of humor with comments that are obviously unscripted and unrehearsed, from construction workers, lunch buddies, youth football players and deli owners.



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