Plant-Based Eaters: Oatly Has an Emotional Support Hotline You Can Call on Thanksgiving

The brand is here to plant its own unique flag in the holiday

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Ostensibly, Thanksgiving is a time for togetherness, spreading the spirit of gratitude, and chowing down with little to no reservations. Still, the day has the potential to be a rather stressful one for plant-based eaters planning to gather with families that are still beholden to the almighty turkey dinner with the dairy-heavy fixings.

Alas, support is on the way in the form of a special hotline, courtesy of alternative milk brand Oatly.

“Every Thanksgiving, millions of plant-based eaters endure a heavily meat and dairy-based holiday meal with family and friends who don’t necessarily understand or accept their dietary choices,” Oatly North America’s executive director of brand and creative, Armando Turco, told Adweek.

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