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A common marketing message from tech giants is that their platforms have the power to bring people together. Google’s new campaign ups the ante on this idea by raising difficult questions about culture and identity.
The brand’s latest ad for the U.K. market follows its summer campaign, which captured the questions and emotions of people as the country emerged from lockdown. But while that ad took a more light-hearted and joyful tone—highlighting moments including music festivals, first dates and soccer games—the new film tackles more serious and sometimes controversial issues such as race, religion and mental health.