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Google search is a utility that has become wallpaper in many people’s work and lives. But the queries typed into the search engine can also reveal our secrets, worries and hopes.
Google has tried to bridge that emotional connection with its recent campaign celebrating summer and the easing of lockdown in the U.K. “What Are You Searching For This Summer?”, by Uncommon Creative Studio, is about “bringing the emotion back into search,” said Nishma Robb, director of brand and reputation marketing at Google.