GM Turns Dr. Evil Into a Climate Change Hero for Super Bowl Ad

Don't worry, it's only because the Austin Powers villain wants to destroy the world himself

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

The science is clear—we’re not on track to avoid the devastating effects of climate change.

That’s not great news for humanity. But you know who else it’s not good for? A supervillain who wants to take full responsibility for destroying the world on his own terms.

In General Motors’ 2022 Super Bowl ad, Mike Myers reprises his role as the Austin Powers villain Dr. Evil. Myers is joined by his co-stars from those films, including Rob Lowe as Number Two, Seth Green as Scott Evil and Mindy Sterling as Frau Farbissina.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in