Super Bowl Commercials

Rob Lowe and Mike Myers Reunite for GM's Super Bowl Ad Reboot of Austin Powers

Who does Number Two work for? General Motors, apparently

Mike Myers, dressed as Dr. Evil, holds a pinkie to his mouth as Rob Lowe laughs in character as Number Two
Myers and Lowe revise their roles as Dr. Evil and Number Two from the Austin Powers Franchise.GM and Rob Lowe via Instagram
david.griner
By David Griner

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It’s been 20 years since the last installment in the Austin Powers film franchise, but it looks like we might see some of the satirical series’ characters in this year’s Super Bowl.

Rob Lowe shared an Instagram story Sunday showing his character—Young Number Two—laughing maniacally alongside Mike Myers’ Dr. Evil, Seth Green’s Scott Evil and Mindy Sterling’s Frau Farbissina.

The clip is tagged with “#Ad” but doesn’t reveal the brand behind it.

UPDATE: Since we published this story, GM has revealed it’s the brand behind the spot, created by agency McCann Detroit:

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david.griner

David Griner

David Griner is Adweek's international editor and host of the Adweek podcast, "Yeah, That's Probably an Ad."

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