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Long before Reefer Madness became a staple on the midnight movie circuit, it was whipping up hysteria about marijuana use—which, according to the weedsploitation flick, led to addiction, violence, insanity and suicide.
While the short film from 1936 takes its rightful place as a camp classic these days, some of its myths and misinformation still permeate the popular consciousness. That goes double for more modern messages like PSAs released during the war on drugs.
Using that historical backdrop—and flipping the old propaganda on its head—a California dispensary chain has launched a multi-layered campaign with an intentionally lo-fi video, sun-grown cannabis
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