Cannabis Marketing Will Grow by Continuously Educating Consumers

The industry has come a long way since Reefer Madness

illustration of a cannabis plant and computer
With cannabis legal for medical use in almost every state and adult recreational use in so many, the challenge is how to market it. Getty Images
Headshot of Olivia Mannix

We can thank the Reefer Madness era for stigmatizing the cannabis plant. This powerful bit of propaganda paired with the efforts of big players in cotton, tobacco and pharmaceuticals aimed to keep cannabis from thriving and becoming a competitive force.

This story first appeared in the March 23, 2020, issue of Adweek magazine. Click here to subscribe.
Olivia Mannix is the founder, CEO and chairman of the board at Cannabrand.