Cannabis Marketing Will Grow by Continuously Educating Consumers
The industry has come a long way since Reefer Madness
With cannabis legal for medical use in almost every state and adult recreational use in so many, the challenge is how to market it.
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We can thank the Reefer Madness era for stigmatizing the cannabis plant. This powerful bit of propaganda paired with the efforts of big players in cotton, tobacco and pharmaceuticals aimed to keep cannabis from thriving and becoming a competitive force.
This story first appeared in the March 23, 2020, issue of Adweek magazine. Click here to subscribe.
