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PALM SPRINGS, Calif.—Marketers suggest following feelings when it comes to capturing—and holding—the attention of Gen Z consumers in a crowded content space.
Harley Block, senior vice president of brand partnerships at Viacom, said the next generation has enormous purchasing power of $44 billion per year. They significantly influence family purchases. Every day, Gen Zers watch six hours of content, including 68 videos, and check social media 100 times. And they’re mostly streaming YouTube and Netflix.
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