It’s All About the Feels When Reaching Gen Z

Brandweek insights from Viacom, Spotify and Trufan

Harley Block, Khartoon Weiss, Swish Goswami, Nick Gardner at Brandweek
It’s important for brands to lean into all sorts of emotions when it comes to marketing to Gen Z. Sean T. Smith for Adweek

PALM SPRINGS, Calif.—Marketers suggest following feelings when it comes to capturing—and holding—the attention of Gen Z consumers in a crowded content space.

@koimtv Ko Im is the community editor at Adweek and co-host of Adweek's podcast Yeah, That's Probably an Ad.