Fashion & Apparel Gap CMO Mary Alderete on Moving the Brand Forward With Purpose The retailer's 'Stand United' campaign aims to bring people together during a tumultuous time Gap CMO Mary Alderete made her comments during Adweek's Purpose-Driven Marketing Summit.Adweek By Richard CollingsSeptember 30, 2020 Key Insights The brand chose unity and connection as its 2020 theme even before the pandemic and Black Lives Matter movement. Whether voting, staying safe during Covid-19 or social justice, Gap’s marketing aimed to empower individuals. Richard Collings @RichCollings richard.collings@adweek.com Richard Collings is a retail reporter at Adweek. Recommended articles
