Gap CMO Mary Alderete on Moving the Brand Forward With Purpose
The retailer's 'Stand United' campaign aims to bring people together during a tumultuous time
Key Insights
- The brand chose unity and connection as its 2020 theme even before the pandemic and Black Lives Matter movement.
- Whether voting, staying safe during Covid-19 or social justice, Gap’s marketing aimed to empower individuals.
Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.
