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Gap has a new marketing chief.
Mary Alderete, a veteran of Gap Inc., has taken on the role Alegra O’Hare departed earlier this year. Alderete moved into the role with little fanfare in February, after serving as the CMO for Gap’s Banana Republic brand for three years. Her history with the company dates back to the mid-aughts, when she held a vp role for Old Navy. Between those jobs, she held top marketing roles at other fashion brands, including True Religion, Levi’s and Modcloth.