Announcing! Brandweek is headed to Phoenix, Arizona this September 23–26. Join us there to explore the future of marketing, discover cutting-edge strategies and network with the best in the business.
Fashion is an ever-changing industry, requiring constant reinvention, adaptability and innovation to survive and thrive in longevity.
Both retailer Gap and legendary fashion designer and Harlem institution Dapper Dan understand this, having spent decades weathering the highs and lows of the industry. They share a commitment to their core clientele, while adapting for new consumers and advocating for creatives and social justice causes—all of which is evident in the latest DAP GAP collaboration and holiday campaign.
The campaign’s rich imagery and hero film, narrated by Dapper Dan himself, is a love letter to his beloved Harlem and its multihued and multigenerational community of creatives, entrepreneurs and organizers.