Gap's Latest Campaign Highlights Creatives Working to Create Change

The spring campaign is about the joy of being your best self

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Pressure to conform in today’s world can be stifling. For some creatives, that only fuels the desire to create more authentic spaces.

In the spirit of embracing all that makes us unique, Gap is launching a spring campaign shining a spotlight on artists and activists working to create progressive change. The campaign was ideated by Len Peltier, Gap’s global creative director, and shot by fashion photographer Zoey Grossman.

“[The spring] campaign concept is inspired by the profound joy that comes with the freedom of being your true self—your best self,” Mary Alderete, global head of Gap marketing, told Adweek.



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