Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Pressure to conform in today’s world can be stifling. For some creatives, that only fuels the desire to create more authentic spaces.
In the spirit of embracing all that makes us unique, Gap is launching a spring campaign shining a spotlight on artists and activists working to create progressive change. The campaign was ideated by Len Peltier, Gap’s global creative director, and shot by fashion photographer Zoey Grossman.
“[The spring] campaign concept is inspired by the profound joy that comes with the freedom of being your true self—your best self,” Mary Alderete, global head of Gap marketing, told Adweek.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in