From Suntanning to Sunblocking, Coppertone Remains a Summertime Essential After 58 Years

How the sticky goo developed in WWII became the balm for beachgoers

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Joyce Ballantyne Brand enjoyed a long career painting everything from 1940s pinup girls to fine oils, but the image that would make her a legend was for a small suntan lotion company.

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This story first appeared in the Aug. 7, 2017, issue of Adweek magazine. Click here to subscribe.