The Big Game

Marshawn Lynch Is Only 1 NFL Star Among Many in Frito-Lay’s Super Bowl Ad

Snack brand brags its lineup packs the most football stars ever into a single PepsiCo ad

Frito-Lay Marshawn Lynch 2021 Super Bowl
Marshawn Lynch returns as Frito-Lay's chief storyteller. Frito-Lay

By David Kaplan

February 1, 2021

While we’ve seen many Frito-Lay products in the Super Bowl before, for the first time in 2021 the snackmaker is bringing together multiple snack brands in a single Big Game spot.

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David Kaplan
@davidakaplan david.kaplan@adweek.com David is Adweek's Performance Marketing Editor and interim Brand Marketing Editor.
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