Super Bowl

Marshawn Lynch Is Only 1 NFL Star Among Many in Frito-Lay's Super Bowl Ad

Snack brand brags its lineup packs the most football stars ever into a single PepsiCo ad

Frito-Lay Marshawn Lynch 2021 Super Bowl
Marshawn Lynch returns as Frito-Lay's chief storyteller.Frito-Lay
Headshot of David Kaplan
By David Kaplan

February 1, 2021

While we’ve seen many Frito-Lay products in the Super Bowl before, for the first time in 2021 the snackmaker is bringing together multiple snack brands in a single Big Game spot.

Headshot of David Kaplan

David Kaplan

David is Adweek's performance marketing and brand marketing editor.

Recommended articles
Related Articles

Post Malone in a Bud Light Seltzer ad

Super Bowl

Bud Light Opens Post Malone’s Mind to the World of Seltzer in Its Super Bowl Ad

By Ann-Marie Alcántara

Super Bowl

Ashton Kutcher Is Primed to Crack a Cheetle-Coated Case in Cheetos’ New Super Bowl Teaser

By Kathryn Lundstrom

mindy kaling jimmy kimmel

Super Bowl

In Doritos’ Super Bowl Teaser, Jimmy Kimmel and Mindy Kaling React to a Mystery Guest

By Kathryn Lundstrom

Super Bowl

Michelob Ultra’s Super Bowl Ad Shows a Different Side of Its World-Class Athlete Partners

By Kathryn Lundstrom

Microlearning
View All


The Power of Advertising on the Second Screen


Understanding How Social Values Can Help Brands Build Trust and Make Connections


Mastering the Art and Science of Subscriber Care


How Publisher Audits Reduce Fraud Risk and Improve ROI

You Might Like


Want Addressability? Choose Mobile, Not CTV

By Krista Thomas, SVP and Global Head of Marketing, InMobi


These Are the Social Channels That Delivered the Best ROAS Last Year

By Smartly.io


Navigating the Fragmented Identity Landscape in 2022

By Julian Baring, Regional President - Americas, Adform


Here’s Why the Media Industry Needs to Embrace a Multi-Currency Strategy

By Jay Prasad