The Big Game Frito-Lay to Run Three Ads During the Super Bowl Expect Cheetos, Doritos and a whole lot more PepsiCo's Frito-Lay North America division grew 7% during the company's third quarter. Frito-Lay By Paul Hiebert January 12, 2021 Count Frito-Lay in—times three. Paul Hiebert @hiebertpaul paul.hiebert@adweek.com Paul Hiebert is a CPG reporter at Adweek, where he focuses on data-driven stories that help illustrate changes in consumer behavior and sentiment.
