CPG & Grocery

Nelly Gives Flamin’ Hot Lay’s His Seal of Approval

Naturally, the flavor is hot … in 'herre'

Nelly-X-Lays-Flamin-Hot-content-2021 — Nelly and his 2002 hit are heralding the launch of a new flavor.Lay's

By Lisa Lacy & Paul Hiebert

January 8, 2021

To celebrate the launch of a new Flamin’ Hot flavor, chip brand Lay’s partnered with rapper—and brand fan—Nelly to produce a commercial featuring a PG version of his 2002 hit, “Hot in Herre.”

Lisa Lacy

Lisa Lacy is Adweek's commerce editor.

Paul Hiebert

Paul Hiebert is Adweek's senior reporter covering CPG companies and the broader business of commerce.

Recommended articles