Frito-Lay Is Going to Rickroll You—But This Time Rick Astley’s in on the Joke

The singer is never gonna give up healthy snacks in this New Year’s campaign

Frito-Lay is the latest brand to embrace pop star Rick Astley. Frito-Lay

At first blush, it might seem disingenuous for a snack conglomerate to offer unsolicited advice about how consumers looking to lose weight can drop a few pounds in the new year.

@lisalacy Lisa Lacy is Adweek's Commerce Editor.
@hiebertpaul Paul Hiebert is a CPG reporter at Adweek, where he focuses on data-driven stories that help illustrate changes in consumer behavior and sentiment.