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The Black community most notably brings a lot of creativity, talent and significance to the table. However, due to continuous systemic barriers that have long created larger issues, those creatives and their voices are often left out of the narrative.
In an effort to bring Black creatives to the forefront, Frito-Lay launched its “#joyFULLYBlack” campaign, a project that celebrates the exuberant stories within Black communities and families. The snack brand has partnered with REVOLT and a 100% Black creative team to create the 90-second spot titled “The Block.”
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