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With the NFL season kicking off during a pandemic, few stadiums will be able to host fans let alone pregame tailgates. So Frank’s RedHot is hoping to bring the tailgate atmosphere to fans’ homes with some help from Eli Manning.
The McCormick-owned hot sauce brand has teamed with the New York Giants quarterback to hold its first virtual Homegate on Sept. 20, ahead of the Giants vs. Chicago Bears game at 12 p.m. ET. On Twitter, Frank’s RedHot and Manning will tweet a Zoom link inviting up to 1,000 fans to join the digital experience; the brand will also livestream the event on its Twitter account.
Fans
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