The Big Game

Frank’s RedHot Drove the Most Twitter Conversations Among Brands Without a Super Bowl Ad

The Grey New York-orchestrated stunt worked out well

Forty brands engaged with Frank’s RedHot’s contest, which earned 3.5 million impressions. Getty Images

By Lindsay Rittenhouse

February 4, 2019

Frank’s RedHot didn’t air a national ad during Super Bowl LIII. Nor did it air a regional spot. And yet, the McCormick & Company-owned hot sauce dominated branded Twitter conversations during the Big Game.

Lindsay Rittenhouse
@kitten_mouse lindsay.rittenhouse@adweek.com Lindsay Rittenhouse is a staff writer at Adweek, where she specializes in covering the world of agencies and their clients.
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