Super Bowl

Frank’s RedHot Drove the Most Twitter Conversations Among Brands Without a Super Bowl Ad

The Grey New York-orchestrated stunt worked out well

Forty brands engaged with Frank’s RedHot’s contest, which earned 3.5 million impressions.Getty Images
Headshot of Lindsay Rittenhouse
By Lindsay Rittenhouse

February 4, 2019

Frank’s RedHot didn’t air a national ad during Super Bowl LIII. Nor did it air a regional spot. And yet, the McCormick & Company-owned hot sauce dominated branded Twitter conversations during the Big Game.

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Headshot of Lindsay Rittenhouse

Lindsay Rittenhouse

Lindsay Rittenhouse is a staff writer at Adweek, where she specializes in covering the world of agencies and their clients.

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