Frank’s RedHot Drove the Most Twitter Conversations Among Brands Without a Super Bowl Ad
The Grey New York-orchestrated stunt worked out well
Forty brands engaged with Frank’s RedHot’s contest, which earned 3.5 million impressions.
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Frank’s RedHot didn’t air a national ad during Super Bowl LIII. Nor did it air a regional spot. And yet, the McCormick & Company-owned hot sauce dominated branded Twitter conversations during the Big Game.
