Frank’s RedHot Drove the Most Twitter Conversations Among Brands Without a Super Bowl Ad

The Grey New York-orchestrated stunt worked out well

Forty brands engaged with Frank’s RedHot’s contest, which earned 3.5 million impressions. Getty Images

Frank’s RedHot didn’t air a national ad during Super Bowl LIII. Nor did it air a regional spot. And yet, the McCormick & Company-owned hot sauce dominated branded Twitter conversations during the Big Game.

@kitten_mouse Lindsay Rittenhouse is a staff writer at Adweek, where she specializes in covering the world of agencies and their clients.