Frank’s RedHot Is Asking People to Put a Chili Pepper Emoji in Tweets During Super Bowl Ads

It's the latest stunt to circumvent running a Big Game spot

The stunt is a playful twist on the brand’s 'I put that shit on everything' tagline. Frank's RedHot

Frank’s RedHot is the latest brand to circumvent spending over $5 million to air a Super Bowl spot. Instead, the brand will offer prizes to people who tweet about other brands’ ads during the Big Game.

@kitten_mouse Lindsay Rittenhouse is a staff writer at Adweek, where she specializes in covering the world of agencies and their clients.