Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Frank’s RedHot is the latest brand to circumvent spending over $5 million to air a Super Bowl spot. Instead, the brand will offer prizes to people who tweet about other brands’ ads during the Big Game.
The contest, #FranksSweepstakes, which will run on Twitter on Super Bowl Sunday from 3:30 p.m. to 11:59 p.m. ET, aims to put a playful twist on the brand’s “I put that shit on everything” tagline by asking participants to “Put that emoji on everything.”
During
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in