Super Bowl

Frank's RedHot Is Asking People to Put a Chili Pepper Emoji in Tweets During Super Bowl Ads

It's the latest stunt to circumvent running a Big Game spot

The stunt is a playful twist on the brand’s 'I put that shit on everything' tagline.Frank's RedHot
Headshot of Lindsay Rittenhouse
By Lindsay Rittenhouse

January 24, 2019

Frank’s RedHot is the latest brand to circumvent spending over $5 million to air a Super Bowl spot. Instead, the brand will offer prizes to people who tweet about other brands’ ads during the Big Game.

Headshot of Lindsay Rittenhouse

Lindsay Rittenhouse

Lindsay Rittenhouse is a staff writer at Adweek, where she specializes in covering the world of agencies and their clients.

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