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Musso & Frank Grill has been a Hollywood institution serving red meat and stiff drinks since 1919, and in pre-pandemic days, it could have been the ideal spot for an HBO shindig for the Depression-era drama Perry Mason.
But given Los Angeles’ Covid-19 cases have continued to climb this summer, the premium network had to figure out a workaround to an in-person event.
Execs, whose experiential marketing chops are well documented, arranged for the classic restaurant to deliver four-course meals to local influencers, celebrities, superfans, native Angelenos, cast, crew and media.