Adweek's 2020 Experiential Awards Honor Taco Bell Hotel, HBO Activations and More

Amazon Prime, Comedy Central and agency Giant Spoon also received multiple top honors

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Prior to the Covid-19 pandemic, experiential was one of marketing’s most dynamic and rapidly growing fields. Now the industry is exploring what form such activations can safely and effectively take going forward, and our second annual Experiential Awards suddenly carries an extra layer of celebration—and unexpected poignancy.

After all, the campaigns honored by this year’s awards were all dreamed up before social distancing, back when the only parameters were the limits of one’s imagination. Was last year a high water mark for experiential, or will 2020 be a moment of profound transition that leads to new heights? It remains to be seen.

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