For Father’s Day, Buffalo Wild Wings Created a Tie Made of Wet Wipes

The 50 gift items sold out in 3 hours

Buffalo Wild Wings developed a new kind of tie for this Father's Day. Buffalo Wild Wings
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For those looking for a Father’s Day gift that strays from the ordinary, Buffalo Wild Wings developed a new take on one mainstay fit for the work-from-home era.

Rather than gifting the father figure in your life something he can wear to an office he rarely visits anymore, the BWW Moist Tie-lette gives Dad a vehicle to wipe the wing sauce from his mustache, goatee or soul patch while adding a bit of bourgeois flare to the wing-eating experience. The Tie-lette—a tie made of wet wipes and embroidered with the BWW logo—comes packaged in an oversized moist towelette wrapping.

“Every dad has received a dreadful tie for Father’s Day, so we had some fun and created one that we know can be put to good use,” said Luke DeRouen, vp of experience and engagement at Buffalo Wild Wings.

DeRouen added that nearly all of the restaurant chain’s locations have reopened for dine-in in some capacity. “We’re excited to welcome dads back in this Sunday for golf, Nascar, soccer and wings,” he said. “That’s where the Tie-lette comes in.”

Working with The Martin Agency, BWW also released a short “making of” video that sets the tone and aesthetic for the brand’s new Father’s Day gift.

Buffalo Wild Wings

Sadly, the Tie-lette and its accompanying wing-bone tie clip is already sold out—the brand only produced 50 of them. For $25, the Tie-lette came with a gift card for the same amount. The tie clip could be added for $45.

The Moist Tie-lettes are packaged in oversized versions of a regular BWW moist towelette wrapping.
Buffalo Wild Wings

The product’s website clarifies that “the Moist Tie-lette is for amusement/fashion purposes only and should not be used to sanitize any surface or body part.”

Those surfaces, however, may include “hands, face, goatees, dad shoes, charcoal grills, riding lawn mowers, vintage cars, jean shorts, t-shirts tucked into jean shorts, cell phone belt holsters, bifocals, gold chains and billfolds thicker than 2.5 inches.”


@klundster kathryn.lundstrom@adweek.com Kathryn Lundstrom is Adweek's breaking news reporter based in Austin.