Made-Up Sports Fill the Void in Cute Buffalo Wild Wings Ad

Some UGC fun from The Martin Agency

Some two-ply skills. Buffalo Wild Wings

Much like any advertising jargon is born, someone went up on stage and uttered the phrase “user-generated content.” Then, we got the acronym of UGC on which to focus our disdain.

@zanger Doug Zanger is a senior editor, agencies at Adweek, focusing on creativity and agencies.