Ad of the Day

Made-Up Sports Fill the Void in Cute Buffalo Wild Wings Ad

Some UGC fun from The Martin Agency

Some two-ply skills.Buffalo Wild Wings
By Doug Zanger

March 25, 2020

Much like any advertising jargon is born, someone went up on stage and uttered the phrase “user-generated content.” Then, we got the acronym of UGC on which to focus our disdain.

Doug Zanger

Doug Zanger is Adweek's Agencies editor, focusing on creativity and agencies.

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