Fisher-Price's Charming Animated Ad Encourages Family Togetherness

'Let's Be Kids Together' lets adults get in on the fun

Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.


The Toy Story and The Lego Movie films celebrate the power of play and the connection kids have with their toys, effectively using animation to bring their imaginations to life. A series of spots from Fisher-Price and Wieden+Kennedy Portland taps into some of that same magic to build on the brand’s “Let’s Be Kids” message with the latest encouraging family playtime.

Directed by Against All Odds and animated by Passion Pictures, the 60-second “Let’s Be Kids Together” video shows kids and their parents and grandparents playing together.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in