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The Toy Story and The Lego Movie films celebrate the power of play and the connection kids have with their toys, effectively using animation to bring their imaginations to life. A series of spots from Fisher-Price and Wieden+Kennedy Portland taps into some of that same magic to build on the brand’s “Let’s Be Kids” message with the latest encouraging family playtime.
Directed by Against All Odds and animated by Passion Pictures, the 60-second “Let’s Be Kids Together” video shows kids and their parents and grandparents playing together.