With This Adorable Ad, Fisher-Price Shows How Kids Find Toys Everywhere

Wieden+Kennedy Portland celebrates the joy of imagination

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If adults could harness the imagination they once had as children, then the world would be a much brighter place. Remember when you used to be able to dream up exciting adventures inspired only by your mundane surroundings? How useful would that have been during lockdown, when we’ve all been stuck in an endless Groundhog Day?

Toy brand Fisher-Price taps into that blissful childhood escapism with a joyful ad showing how kids make toys out of everything.

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WORK SMARTER - LEARN, GROW AND BE INSPIRED.

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