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Warner Bros. Pictures is turning Black Friday into Block Friday on YouTube, announcing that for 24 hours Friday, Nov. 23, people viewing the trailer for upcoming sequel film The Lego Movie 2: The Second Part will be able to enjoy the entire, full-length The Lego Movie free-of-charge.
Fans can go to YouTube on Black Friday and then enter the search keyword Brick Friday. Selecting the promoted video for The Lego Movie 2: The Second Part will give them access to The Lego Movie.