Female Football Phenom Antoinette Harris Challenges Perceptions in Toyota’s Super Bowl Ad

Inspiring athlete anchors this year’s work from Burrell

Toyota featured Toni Harris' inspiring story for this year's Super Bowl ad. Toyota

For many years, Toyota and its agencies have done a remarkable job highlighting emotion in its Super Bowl advertising. The brand filled its three spots with inspiration and messages of unity and inclusion, featuring a celebration of Olympic and Paralympic athletes and people from diverse backgrounds.

@zanger doug.zanger@adweek.com Doug Zanger is a senior editor, agencies at Adweek, focusing on creativity and agencies.