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Toyota’s Super Bowl appearance will be its biggest to date with three in-game ads created by the brand’s agencies of record, Saatchi & Saatchi and Dentsu. Two of the three spots debuted today. The third will roll out on Saturday, the day before Super Bowl LII.
“This is an unprecedented opportunity for our team at Toyota to share messages of unity, friendship, diversity and perseverance,” said Ed Laukes, group vice president, Toyota Marketing, Toyota Motor North America.