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Facebook has become a popular outlet for charitable giving, with more than $2 billion donated through the platform’s fundraising tools since they launched in 2015.
To coincide with Giving Tuesday (which was Dec. 3), Facebook is spotlighting its fundraising capabilities and inviting people to donate to the Military Mama Network—a nonprofit group that supports military families in need—at holiday pop-ups in New York, Chicago and Los Angeles.
The pop-ups are an extension of the company’s ongoing “More Together” campaign, which launched in May under CMO