Extra Gum Again Shows Its Skill at Quiet Storytelling With a Tale of Unexpected Friendship

'Max and Bill' from Energy BBDO follows up 'Sarah and Juan'

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Some of the most effective marketing doesn’t necessarily center on the product, but rather positions it as a catalyst for a more interesting story. It’s a technique that only works with a particularly resonating narrative, like an intense love story that makes you momentarily forget that a company is trying to sell makeup.

For years, Extra Gum and creative agency Energy BBDO have been working together on “Give Extra, Get Extra” a campaign that explores the power of a simple, kind gesture.

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