Extra Gum Again Shows Its Skill at Quiet Storytelling With a Tale of Unexpected Friendship

'Max and Bill' from Energy BBDO follows up 'Sarah and Juan'

Some of the most effective marketing doesn’t necessarily center on the product, but rather positions it as a catalyst for a more interesting story. It’s a technique that only works with a particularly resonating narrative, like an intense love story that makes you momentarily forget that a company is trying to sell makeup.