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Walmart is about to take the wraps off a new set of data products geared toward merchants and suppliers, Adweek has learned.
The first contracts for Walmart Luminate, as the new feature is known, were signed in the last month, a spokesperson tells Adweek.
It’s the latest example of the world’s largest retailer leaning into the data generated by the 150 million American shoppers who visit weekly. In August, Walmart announced it was working with ad-tech company The Trade Desk on another platform, Walmart DSP, which is scheduled to launch soon.
Walmart Luminate will use “advanced data science” to provide insights into shopper behavior, customer perception and channel performance for the brands that sell at Walmart.
The retailer worked with data science company Dunnhumby on the shopper behavior component, which analyzes trends to “activate against the changing needs of shoppers.”
Walmart
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