Walmart DSP Is Coming This Fall

Retailer partners with The Trade Desk to provide an alternative to walled gardens

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There’s a new demand-side platform (DSP) in town. This time, it’s from Walmart.

The retail giant announced Walmart DSP will debut in the second half of October, making it available just in time for the holiday shopping season. The retailer built the DSP in partnership with ad-tech company The Trade Desk.

Rich Lehrfeld, svp of Walmart’s media business, said Walmart DSP “combines the best-in-class technology and performance of The Trade Desk with the robust scale of Walmart’s unparalleled first-party omnichannel data.”

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