Exclusive: Inside Walmart Luminate, Which Aims to Make Customer Data Actionable

A new product offering complements the retailer's forthcoming DSP

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Walmart is about to take the wraps off a new set of data products geared toward merchants and suppliers, Adweek has learned.

The first contracts for Walmart Luminate, as the new feature is known, were signed in the last month, a spokesperson tells Adweek.

It’s the latest example of the world’s largest retailer leaning into the data generated by the 150 million American shoppers who visit weekly. In August, Walmart announced it was working with ad-tech company The Trade Desk on another platform, Walmart DSP, which is scheduled to launch soon.



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