Everything Is a Vagina Worth Singing About in This Brand’s Glorious ‘Viva La Vulva’ Anthem

Libresse follows up #BloodNormal with an empowering new ad

Swedish feminine-products brand Libresse and agency AMV BBDO have created a three-minute ode to vaginal pride. Essity

Feminine product ads spent decades peddling shame and discomfort around the way women perceive their bodies, but there’s a new era dawning. And now it has an anthem.

@griner david.griner@adweek.com David Griner is Adweek's international editor and host of the Adweek podcast, "Yeah, That's Probably an Ad."