Shattering the Stigmas Around Menstruation, This Campaign Just Won Cannes' Glass Lion

#BloodNormal lauded for true brand bravery

CANNES, France—A powerful statement about destigmatizing menstruation for Libresse, a product of Essity, a Sweden-based international feminine hygiene brand, won the Cannes Glass Lion: The Lion for Change Grand Prix.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in