Shattering the Stigmas Around Menstruation, This Campaign Just Won Cannes' Glass Lion

#BloodNormal lauded for true brand bravery

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

CANNES, France—A powerful statement about destigmatizing menstruation for Libresse, a product of Essity, a Sweden-based international feminine hygiene brand, won the Cannes Glass Lion: The Lion for Change Grand Prix.

#BloodNormal, the ambitious, creative and honest campaign that put real period blood in the spotlight, is the fourth honored in the category which launched in 2015 and is on the heels of last year’s Fearless Girl win. Two other campaigns, one for UNICEF by Pages BBDO in the Dominican Republic and the Times

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in