Shattering the Stigmas Around Menstruation, This Campaign Just Won Cannes' Glass Lion

#BloodNormal lauded for true brand bravery

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CANNES, France—A powerful statement about destigmatizing menstruation for Libresse, a product of Essity, a Sweden-based international feminine hygiene brand, won the Cannes Glass Lion: The Lion for Change Grand Prix.

#BloodNormal, the ambitious, creative and honest campaign that put real period blood in the spotlight, is the fourth honored in the category which launched in 2015 and is on the heels of last year’s Fearless Girl win. Two other campaigns, one for UNICEF by Pages BBDO in the Dominican Republic and the Times



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