Espolòn Tequila Scares Up a Creepy Cross-Promo With Paramount's Scream VI

The Hollywood tie-in is 'the first of many unique partnerships' on the horizon for the brand

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If seeing Ghostface in all his bloody glory on the big screen isn’t terrifying enough, how about having drinks with the brazen serial killer?

Espolòn tequila, in weaving its brand into the upcoming release of Scream VI, has crafted a creepy cocktail that will be served at several movie theater chains around the country. Dubbed The Last Call, the espresso martini will come complete with stencil art of the infamous murderer on top.

The program is a return to Hollywood tie-ins for Espolòn, which hired the snarky superhero Deadpool as its “creative director of culture ’n’ stuff” back in 2018 for a Fox-Deadpool 2 promo.

Espolòn is “very selective” about its partnerships, while “inserting ourselves into the cultural conversation has been instrumental” in building its audience, according to Andrea Sengara, vice president of marketing at...



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